![]() ![]() And it’s allowed our sales people to be more consultative with customers and has streamlined the transactional part of the relationship. It has allowed our customers to be more aware of trends, opportunities, and new products to build their individual businesses. Are you seeing further progress there this year?Ĭhaplin: We were fortunate to have Proof roll out before the pandemic, which really drove the adoption rate. SND: The SG Proof e-commerce platform came out big with $3 billion in sales last year. That’s where we see the ability for us to advantage our portfolio over the competition. As a company we’re really focused on getting back out into the stores, getting back out into the on-premise, executing against drink menus and wine lists. ![]() And it’s a critical component to being able to build brands to their full potential and get the growth that we need. I think those issues and the constrained inventory for super-premium products are now behind us. How is that situation evolving?Ĭhaplin: The supply chain issue is much better than it was previously, with the availability of imports much improved. SND: Supply chain issues have been a key topic over the past couple years. We’re focusing on execution at retail to give all our brands a better chance to grow in a tough market. And we continue to be super bullish about the future of the wine business, especially at the premium end. But we’re still seeing some nice growth at the higher tier of the market above $15 in the wine business. Wine is a bit more challenged with volume at the lower end. In the on-premise, we’re seeing growth over the prior year. A lot of it is being driven by the premium and super-premium segment in spirits. SND: What are you seeing out in the market on both the wine and spirits sides?Ĭhaplin: We’re still projecting some nice overall growth. Shanken News Daily executive editor Daniel Marsteller spoke with Southern Glazer’s CEO Wayne Chaplin to get an update on where the company-and the market-is headed in 2023. Because of its enormous scale and reach-covering 44 states and Washington, D.C.-the distributor is a bellwether for the drinks industry as a whole. With revenues projected to surpass $25 billion this year, Southern Glazer’s Wine & Spirits is expected to take a roughly one-third market share of the spirits and wine wholesale tier in the U.S. Interview: Wayne Chaplin, CEO, Southern Glazer’s Wine & Spirits March 21, 2023 ![]()
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